When it comes to the Rhetorical portion of the the NKSD site design, there are only a few major problems. The four issues I will discuss are: Purpose, Audience, Genre, and Design.
The purpose of the NKSD is clear: to provide a source of information for parents, students, and community members. Content-wise, the website has everything one could be looking for; how it is presented is the problem. Calenders, news, and announcements are all displayed on the homepage, making the NKSD website a useful source of information.
The audience is well-defined, but better organization would allow the site to target its audience much better. There is a student section, parents section, and committee section. By separating these different aspects of the site, the creator would be able to target its audience much more effectively. Although these sections are defined on the drop-down menu, they are barely organized on the homepage. The website could be much more student-friendly, because there is so much information that is quite irrelevant to students.
The genre of the NKSD website is a traditional HTML website. The site effectively uses photos, links, tabs, and text to reach its audience. While there are no videos on the site, I feel they are not necessary for a school department's website. Despite the unorganized nature of content on the website, it effectively serves as a information hub.
Design is the final rhetorical aspect of the website I will analyze. Like I said before, the captions and colors are the biggest flaw in site design. The sloppy captions reflect poorly on the school department, and will send bad messages to perspective students. The color issues are categorized under design flaws and must be fixed in order for this site to work effectively. Photos of real students are a great part of the site and help to boost the credibility of the website. Also, some pages do not link back tot he home page; this design flaw makes the site almost unusable. Overall, the web design is not awful, but there are many aspects -- like the captions and color -- that could be improved.
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